This is a question many of our clients ask when we first reach out to them. So, we decided what better way to make it clear than write about what local or hyper-local search engine optimization actually is. Search engine optimization is the process of optimizing your information to show up on search engines. More specifically, local search engine optimization is the process of optimizing your business to show up in localized searches such as “Las Vegas Locksmith”. For this article we’ve included several images from a client, Silver State Locksmith and what their search engine optimization looks like for them. Working with resources like directory citations, website optimization and content marketing you can quickly get new business through these local searches. Most important however, is the optimization of your Google My Business Page. This is the area of your online presence that is most likely to be seen first for most localized business searches.