Search engine optimization

What is Seo?

Search engine optimization is the practice of optimizing your business for better ranking on Google and other popular search engines. SEO, as the short term for search engine optimization splits into several areas of specialty. These include local, organic, national, international and on-site. Also known as search engine marketing this can be the most cost effective way to generate digital traffic to your website.

What Kind of Optimization do You Need?

Consider different traffic channels as they best fit your business goals and needs.

Local

Getting your business found in a city or surrounding cities can drive localized search traffic to your business.

ON- Site

Website structure matters when trying to rank on any search engine. Many errors can be fixed quickly.

Organic

Where your website shows up in search results with your domain name showing is your website's organic ranking.

National

More enterprise level businesses often need the draw of a nationwide audience over a local one.

How To Get Started

Figuring out what makes your competitors show up higher in search rankings can be a great guide to reverse engineer what already works for them. We would normally pull the site content, a scan of all the existing back links for a competing website and look to outperform what they are currently doing. Oftentimes, this practice will reveal powerful opportunities you may have missed in the implementation of everyday search marketing strategies.

Website Speed and Performance

Overall, user experience shows search engines which websites their search users prefer to spend time on. By fixing on speed and performance issues on your website you can provide a better overall user experience. This is one tactic that allows you to quickly outperform even the largest competitors in your marketplace. When we start on a new search campaign, this is one of the areas we pay the most attention to for the first week until all issues that can be resolved are resolved.

Scale & Grow

Now that you’ve completed your research, improved the site speed and performance what’s next? Adding guest posts, directory citations and healthy back links to your website are areas to further improve your website rankings. Search Engine Marketing is not a one time effort but can take months or years of effort to get more and more traffic. By continuing to work on the keywords that are most valuable to your business you can dominate your industry in both the short and long term. Remember to always reference the data your campaign has harvested for you as one of the most valuable assets for continued growth.

Layered Dominant Marketing

Showing up once on the first page of Google is great, showing up several times within the local map pack, organic rankings, review and social sites is even better. We practice authority marketing as well when it comes to search engine marketing. When you’re able to show that your company is not just another option on the first page of a search engine but instead the best option, this will not only improve your campaign but also improve your ability to convert traffic into paying customers.

Use More Than One SEO Strategy

By making certain that you are using multiple strategies that do not interfere with each other you can make the most aggressive efforts possible for your company. Using local directory citations to build a safe foundation of beginning links for a new E-Commerce website would be one such example. Always starting with any project with a focus on on-site optimization methods is a very important step as well. Relying on an assorted style of back-links is also an opportunity for a stronger profile. As long as you are continuing to provide relevance and value to the search engine visitors who find you you will win consistently.
 

Disavow Unhealthy Links

One often overlooked area of concern for any search marketing campaign is to remove the liability associated with having poor or spammy back-links. These kinds of links could accidentally appear over time or be maliciously put there by a competitor. Some of the ones we see often are websites in a foreign language that you don’t service or websites with a list of thousands of other website links that you are listed on. By submitting a list of unhealthy links like this to Google you can request that your website not be penalized for these links existing. While you can also attempt to reach out to the webmaster where the back-links exist, most of the time you will not get a response in a timely manner. Creating a disavow file may sound daunting but the process is fairly simple and can be done for most web properties within an hour or so.

FAQs

Search engine optimization is the practice of optimizing your business online for higher rankings and more traffic. Popular areas of optimization include on-site, local, organic, national and back-linking. Whether your business is just starting out or you’ve been around longer than a century, people make new purchasing decisions online more than any other avenue of consumer outreach.  

As an alternative to paid search traffic as a search user acquisition channel, often times the cost per acquired lead is just lower. In comparison to paid search traffic, well maintained search engine marketing campaigns can lead to long term traffic growth as well as a dependable ongoing supply of new potential buyers for your business.

Not limited to any one tactic or strategy, search engine optimization is best defined by the intent of the actions of a digital marketing strategy to obtain better results from popular search engines than any one specific service. 

Not all back links are created equal. There are plenty of unsafe and potentially harmful back link strategies. One good guide on safe back links is to look at whether the website they are on is industry related to the site it is linking to. Another good point is to only use back links that are surrounded by a body of content that would also be highly relevant to your website’s content. We do not use any unsafe or potentially harmful sources for back links we create and have thorough testing measures in place to safeguard our campaigns. 

Yes you certainly can. To this end, we have created several free downloads on our website to assist you in this endeavor. However, when attempting to do your own search engine optimization you should understand that the majority of your time in the beginning will be learning what the right steps are to take, followed by the time it takes to learn how to implement the right steps you have found. We work often with companies to train their staff in house to internally manage parts or all of a search engine marketing campaign.

We like to refer people that ask for free tools to audit search engine optimization to moz.com as well as a free chrome extension called SEO Quake developed by semrush.com. Another great and free tool for testing speed and performance of your website would be tools.pingdom.com. Website speed and performance often times has a harsh impact on optimization campaigns if highly sensitive areas are not taken care of before trying to get more traffic.

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