What is an E-Commerce Website
E-Commerce websites enable the activity of buying and selling of products or services over an internet connection. Most different from a traditional website is the need for customer databases and interior shopping functionalities. Such functionalities can include abandoned cart emails, location-based discounts, and shipping zones. Well-built websites with E-Commerce can be a powerful way to scale your company’s growth online.
What kind of Functionality do you need?
Consider how your customers make a purchase. Is your main goal to make as much as possible off of single transactions or to guide your customer into becoming a long-term buyer?
This E-Commerce marketing tactic offers a product of high perceived value for free, with just the cost of shipping to the consumer.
Calculating shipping based on the priority of shipping chosen during checkout and the location of the person receiving the item.
Usually reserved for websites with a goal of generating long-term repeat buyers. This functionality relies heavily on database architecture.
When your website visitors select the items they wish to purchase but do not checkout, send them an email instantly.
Whether you are setting up a totally new website or just redesigning your old website, the most important part of your business to look at is your conversion funnel. Offering social credibility and trust proofs in the form of certifications, badges and awards sets a potential customer’s mind at ease and improves your site’s conversion rate. Documenting what’s next, things like delivery times, and emailing customer receipts also help with improving the customers’ buying experience so that they are more likely to return to your website in the future.
While many inventory management solutions exist, not using one can lead to costly issues. Getting new orders is great until you don’t actually have the inventory to fulfill them and it can turn into a nightmare. Most popular inventory management systems can integrate quickly with both your website and your shipping provider.
Scale & Grow
Once your website is up, you will need traffic channels from search engines, pay-per-click platforms, and social media. Testing your website for its conversion percentage before scaling your off-site marketing efforts is very important. Websites can look great and function well but sometimes don’t convert because of the offer itself or other reasons that need to be identified. Google Analytics or other tools allow for the tracking of traffic with many parameters. Using these parameters you will be able to tell more about the demographics, offers, and traffic-based signals that are affecting your conversion rate. We consider the minimum conversion percentage for a successful E-Commerce website to be between 2% to 5% depending on the profit margin in a sale.
WordPress & WooCommerce
With 34% of today’s websites being built in WordPress, they are an industry leader in innovation but also account for over 80% of websites on the first page of Google search organically. Some sites need extra functionality or have too many products to be successful on WordPress but we do often work in other content management systems based on request or need. WooCommerce is used by over 3.3 million live websites as of October of 2019 and the preferred E-Commerce solution for 93.7% of all WordPress websites.
Open-Source, Easily Customized
Since WooCommerce is an open-source platform with over a thousand different plugin combinations available, this makes the process of engineering your website for the performance you want more reliable. With a vast variety of already documented solutions, you will not be stuck trying to come up with a new solution from scratch for a concern that has already been solved on WooCommerce. Also, with millions of users and thousands of service providers, your website will benefit from the single largest community of its kind within the industry of E-Commerce.
Magento & Other E-Commerce Platforms
Our staff is thoroughly experienced in designing and working within platforms including Shopify, BigCommerce, 3dcart, Volusion, Weebly, Squarespace, Wix, and of course Magento. Magento is probably our second favorite after WooCommerce but is not needed by most companies. Some reasons to consider Magento for your E-Commerce website would be an overwhelming amount of products (over a few hundred), complex product variations, and the need for more complex website functionality outside of E-Commerce needs. Our development team is able to work within all the above website platforms comfortably and we also are able to work on your existing website most of the time with the exception of completely custom-coded websites.
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