Is Your Digital Marketing Working?

If It Were…You Probably Wouldn’t Be Here Right Now

DIGITAL MARKETING

WHAT IS YOURS DOING FOR YOUR BUSINESS?

DO YOU KNOW THE ANSWER?

Whether you hired a marketing agency who promised you the moon or you are a business owner who has been trying to figure it out for yourself, you have just become keenly aware that something isn’t right. Are you tired of spending your digital marketing budget every month and not knowing what you’re actually getting for it?

WE UNDERSTAND BECAUSE WE HAVE BEEN THERE

We have been through the frustrations of marketing with no results to show for them. They say you can’t manage what you can measure, and we know how much more this rings true when it comes to your marketing. We give you measurable results and work with you and your team to get the results you need.

WE UNDERSTAND BECAUSE WE HAVE BEEN THERE

We have been through the frustrations of digital marketing with no results to show for them. They say you can’t manage what you can measure, and we know how much more this rings true when it comes to your marketing. We give you measurable results and work with you and your team to get the results you need.

HERE ARE SOME COMPANIES WE’VE WORKED WITH

DIGITAL MARKETING SERVICES

Whether you need more traffic, better conversions, or more sales on your website, we’ve got you covered!

Website
Design

Get the best user experience and performance possible out of your new website. Love your website, your customers will too!

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Search Engine Optimization

Rank higher in search engines for valuable keyword phrases that your business needs to show up for. We find the right ones.

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Paid Search
ADS

Optimize your paid ads for better conversions and a lower cost for more traffic. Spend less and get more clicks for your business.

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Social Media Marketing

Whether it’s paid or organic outreach, your campaign can skyrocket this year! Social Media is where many consumers are.

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TESTIMONIALS

It was very easy to communicate with them, and they educated us a lot throughout the process.

– Sarah Kaan, NY

Our rankings are better than they have ever been. They definitely exceeded expectations with our digital marketing.

– Ross Saymour, CA

I’ve worked with several other vendors, but there is no comparing them to 1421 Digital.

– Mary Rosas, TX

SEO | DESIGN | SEM

DIGITAL MARKETING IS WHAT WE DO

Whether you need more leads or just more online sales, our team of professionals knows exactly how to get the job done. We do a deep dive into your business to understand your customers and what makes them take action. We then expertly craft a tailor-made strategy unique to your company’s needs. Our goal is to get the best customers knocking on your door!

HOW DO WE DO THIS?

When we start working on your digital marketing we identify your business may need search engine optimization, paid ads, social media marketing, content marketing, or a new website design. Every industry has its own unique customer buying process and where its customers are looking. We pay attention to the smallest of details as areas to focus on in order to harness the power of the full digital landscape.

WHY WE ARE THE BEST

Our team of specialists has deep roots in all aspects of digital marketing. We have teams of people who focus specifically on certain areas. The team that focuses on SEO is not the team that builds advertising campaigns, and the team that is social media wizards aren’t conversion rate specialists. By having separate teams, your project manager will work with you to ensure they do the best work for your business but ensuring that you have one main point of contact.

SEO | DESIGN | SEM

AWARD WINNING DIGITAL MARKETING!

Here are some of our awards for digital marketing and website design. Click the link below to see a list of everywhere we are online.

Find 1421 Digital Online

Digital Marketing blog roll

frequently asked questions

What Is Digital Marketing?

The number of people going online is increasing every day. Digital marketing is the way to reach these people. Digital marketing is any form of marketing that exists online. This includes any effort that includes the use of a digital device or the internet in general. Specific areas of digital marketing include search engine optimization, website design, email marketing, content marketing, and social media.

Advertising on, say, a billboard would not be considered digital marketing. Advertising on Google Search, however, would be reaching people on a search engine that are accessing this from a computer, tablet, or mobile device. Advertising on Google Search would be considered digital marketing. We excel at all forms of digital marketing and will get your business more leads by using all of our strategies.

As a business owner, you need to use all the marketing tools available to increase the visibility of your company. Digital Marketing is one way to reach those people who are searching for products and services online. We are experts in digital marketing and will help you get more leads or sales with our strategies.

What is Search Engine Optimization?

Search engine optimization is the process of optimizing your business to show up better in search engines. Higher visibility for keyword phrases that your customers’ search can be a valuable asset to your companies growth online.

Search engine optimization is the process of getting your company higher in search results on Google, Yahoo, Bing, and other major search engines. The process consists of improving and optimizing your content (not just text), coding your website or blog (to make it more spider-friendly), and even building links to your site from other related sites.

The majority of Web surfers now use search engines to find a company that provides what they are looking for. Search engine optimization helps businesses get found by customers who are looking for products or services that you provide online. This quality service brings the company additional profits by using internet marketing at its best level with no spent cost on paid clicks.

While there are many ways that companies can advertise their online presence, search engine optimization is the most cost-effective solution and the one that will generate a return on investment for many years to come.
Businesses use various channels to communicate with customers such as email newsletters, sign-up forms, telemarketing, and direct mail. Search engines are replacing these by being a free channel businesses can use to get their information directly to customers who are looking for what they have to offer.

Your company website serves several purposes, including branding of the company name and products or services it provides online. The website also acts as an interactive customer service system where customers can read about different aspects of your business line. Customers searching on Google will see a link to your site followed by reviews left there by people who have already visited your site as well as their comments and suggestions.

Search engine optimization is the process of getting search engines to rank your website higher on its results page for a particular keyword or phrase you want to be found under. Companies using this technique will rank higher than others with similar sites. So if there are two sites selling the same product but one has more backlinks, the link with more links will show up at the top of the list when customers use Google to search for that phrase. Search engine optimization is a bit more complex than just backlinks, but they are one of the most influential pieces of a good search engine optimization campaign.

Can I Get My Business To Show Up On Google For Free?

Most businesses will show up on Google search for a search of their business name if they have created a free Google My Business page for their company. However, in order to show up for more valuable keywords that show buying intent, usually a paid SEO campaign or paid search campaign will be needed to make this happen.

One of the most common questions that come from business owners is if they can show up on Google for free. Unfortunately, it just doesn’t work like that with search engine marketing. In order to get your business name and information in front of potential customers, you need a compelling digital presence on multiple platforms. To expand beyond showing up for your business name and address in search results, you will need an organic SEO campaign complemented by paid ads or a pay per click (PPC) advertising plan.

An organic SEO campaign or PPC advertising plans are the best way to widen the net when trying to reach new customers through search engines. These strategies both rely on using keywords carefully so that website visitors who are searching online will see your business when they are looking for a solution to their problem. An organic SEO campaign uses natural search results while PPC ads show up on top of the page, usually below the fold, and take up increased screen real estate (you’ll typically only see one ad at a time).

With an organic SEO campaign, you have to start with your online presence before doing anything else. You should start by creating a Google My Business Page for your company that includes all of the business information that potential customers will need to make an educated decision about whether or not they want to do business with you. Once this has been established, you can begin working on content marketing strategies that tell stories and reflect well upon your brand in order to rank better in search engines. This content can be written on the website, blog, or even in guest posts uploaded to other websites.

An SEO campaign is also about getting listed in directories such as Yelp and ensuring that your business information is accurate. By doing all of this work before you launch an organic search engine marketing plan, you will open up many opportunities for customers who are looking for something specific, like a service provider like yours!

PPC advertising campaigns give businesses an opportunity to show up in front of searchers who are not only searching for information about what they need but also how your business can best meet their needs. These ads increase interaction rates because they catch the eye at a time when potential clients are already looking for solutions. They help ensure that consumers contact businesses that have the ability to meet their needs, while also ensuring that potential clients find the business information they need to make a decision about whether or not they should take the next step in their buying process.

The difference between an organic SEO campaign and PPC advertising is that paid ads are more targeted than the organic results that show up when you search for a term. Organic SEO can help bring new visitors to your company website, but it often takes time to achieve high rankings because Google’s algorithm evaluates each site individually. Paid ads allow you to reach exact phrases – taking away guesswork from what will work best with those terms. They not only reach people that are searching for something in particular – they serve these individuals who are ready to buy!

Many people think they can just show up on Google for free because it’s really easy to do, and they don’t have to pay anything for it. This is not the case, unfortunately. In order to get your business name and information in front of potential customers, you need a compelling digital presence on multiple platforms. To expand beyond showing up for your business name and address in search results, you will need an organic SEO campaign complemented by paid ads or a pay per click (PPC) advertising plan.

Do I Need A Mobile-Friendly Website?

Every business needs a website, and with more people using mobile devices to access the internet, it’s important that your site is mobile-friendly. Google has even gone so far as to rank websites higher if they are mobile-friendly. Websites that are not optimized for smartphones and tablets can be difficult to navigate. In addition, many consumers are more likely to buy products from a company that interfaces well with their mobile devices.

A responsive website allows you to have one URL that will work on any device including smartphones, tablets, TVs and desktops. This is a huge advantage in today’s business world. Not only will customers be able to access your website, but they’ll have an easy time doing so.

Here are some facts about mobile-optimized websites.

1. Google prefers mobile-optimized sites over desktop pages

2. Mobile web traffic overtook desktop for the first time ever in 2017

3. Responsive websites can be accessed on all devices including smartphones, tablets, TVs, and desktops

4. Mobile-friendly websites increase your chances of being found on Google

5. Responsive websites help increase website conversions by 80%

6. You can create a single website that looks great on all devices and platforms

7. Consumers are more likely to buy products from companies that have mobile-optimized websites

In the past, it was best to have multiple sites to optimize for different devices, but this is no longer necessary. When you leverage responsive design technology, you will only need one website and can access millions of additional customers on any device or platform. Many individuals make the mistake of assuming their site is already mobile-friendly because they see it properly displayed in the majority of major browsers and smartphones. However, mobile responsive web design goes far beyond this.

When looking into this technology, you’ll find that there are two types of responsive designs – one that uses fluid grids and another that uses breakpoints to adjust the layout based upon browser widths. The fluid design returns the same grid no matter what device you use; however, responsive design is unique to each device and platform. The reason for this is simple – screen resolution and dimensions vary greatly in products available today. For example, an iPhone Plus has a resolution of 1080 x 1920 pixels (401 PPI) compared to a desktop computer which can have resolutions ranging from 1600 x 1200 (~100 PPI) to 2560 x 1600 (~150 PPI – 4k).

For businesses who are interested in having one website for their entire customer base, responsive design is the way to go. It offers several advantages, including:

1. Save time and money by only needing to create a single site instead of multiple ‘mobile’ versions of your current site

2. Visitors don’t have to feel like they are navigating different websites on each device or platform used (mobiles, tablets, desktops, and TVs)

3. Consumers not using a mobile phone will still be able to access the same information as those that do use mobile phones on your website – no reduced content or restricted page views! Lastly, if you’re planning on rebranding or redesigning your current business website, take into consideration that a responsive design is the best way to give customers a seamless experience. It’s likely they’ll be using their smartphone and tablet devices to view your site, so it’s important to have one URL that works well with each device.

The most effective way for you to find out if your site is mobile-optimized is by asking Google. Starting in April 2017, Google began rolling out an update that displays a message like “Your page isn’t currently mobile-friendly” when they detect that a given webpage might not display correctly on mobile devices. You can also conduct this test yourself on Chrome for Android by going to Menu > More tools > PageSpeed Insights. Check the “Mobile box” and click “Analyze” to see how your page performs.

Do you have a website that’s not responsive? If so, now is the time to make the necessary changes to ensure it works well on all devices. You’ll want to call or email us as soon as possible, so we can discuss getting started with a new mobile-friendly design for your business! We stick with what works and never stop improving our craft of designing beautiful websites that get results.

What Is A Digital Marketer?

Digital Marketers are people who have made a career out of digital marketing. With many different fields of study, this field has a mixture of different educational backgrounds. A digital marketer, or “DM”, is a marketing professional who uses new and existing technologies to create personalized customer experiences for websites, web applications, mobile sites or apps, SMS/MMS campaigns, social media campaigns, and other parts of Digital Marketing.

What Is Content Marketing?

Content marketing is a digital marketing technique of creating and publishing text, images, video, or other forms of content to attract customers and drive business.

Content marketing is part art and part science, it’s more than just the words on the page. It’s strategically developed interactive that inspires audiences to take action by providing useful information presented in an authentic way. When done well, content like blogs posts can generate leads for your business while adding value to readers’ lives.

Some other examples of content marketing helping digital marketing are:

– Using graphics in your infographics to grab people’s attention in a digital space.

– Including audio and video in your digital marketing, provides an additional way for you to reach your audience.

– Adding digital marketing touches to your traditional marketing, like digital flyers.
Content marketing relies heavily on your ability to make a connection with the customer and build their trust in you through useful content. It’s a proven digital marketing technique that has been used by all types of businesses – big or small.

If done right, your digital content can be distributed via multiple digital channels including blogs, social media networks, videos, email campaigns, etc. Today digital and social are going beyond the computer screen, so it’s important to have content across multiple digital platforms as well, including but not limited to your website blog, LinkedIn page, Twitter account, etc.

In an increasingly digital world, we need more than just one digital piece of advice for our clients—content marketing gives digital marketers the ability to provide multiple digital channels for our client’s digital strategies.
Content marketing is digital marketing—so you better get on board!

How Long Does SEO Take To Work?

Depending on a local, national, and international goal, your competition could be months or even years ahead of you. Typically, we can get our clients solidly in the top three positions in Google search for many keywords within the first 90 days. When working on a nationwide organic ranking, this can take us up to a year to accomplish.

We always pay careful attention to what our competitors are doing and how they got to where they are. By reverse-engineering the search engine optimization steps your competitors have done in the past, you can get ahead of them that much quicker.

Our digital marketing service will need to invest their time and effort into researching what keywords you want to be targeted, producing content for your website that is optimized for those keywords, and promoting your digital media on other websites. These digital marketing services will take time to build up, even if you already have a website with some content.

It can take anywhere from three months to one year before a digital marketing service can see the results of its efforts in the form of increased traffic (and more potential clients).

Keywords are a digital marketing service’s lifeline.

Digital Marketing is about getting your content in front of as many people that might potentially be interested in it as possible. When you rank high on search engines, your digital media will attract more traffic and the digital marketing service knows that you have arrived at the point where most digital media buying starts to become unnecessary because there is plenty of free traffic flowing into your website through organic search results.

In addition, when keywords make up a large portion of what people are looking for online, digital media stops being so important since they know if their page comes up on the first few pages of Google search and leads them directly to what they were looking for anyway.

You should see results from your SEO and digital marketing campaign within the first two months. If you do not see any results by this time, digital marketing or digital media buying services should be able to get you some kind of results within a month after that point.

After digital media is getting good amounts of traffic and has proven itself as an effective digital marketing service, it is still necessary because all digital media is competing with each other for the same audience’s attention in search engines.

Is Your Digital Marketing Working?

If It Were…You Probably Wouldn’t Be Here Right Now

DIGITAL MARKETING

WHAT IS YOURS DOING FOR YOUR BUSINESS?

DO YOU KNOW THE ANSWER?

WE UNDERSTAND BECAUSE WE HAVE BEEN THERE

WE UNDERSTAND BECAUSE WE HAVE BEEN THERE

HERE ARE SOME COMPANIES WE’VE WORKED WITH

DIGITAL MARKETING SERVICES

Website Design

Search Engine Optimization

Paid SearchADS

Social Media Marketing

SEO | DESIGN | SEM

DIGITAL MARKETING IS WHAT WE DO

HOW DO WE DO THIS?

WHY WE ARE THE BEST

SEO | DESIGN | SEM

AWARD WINNING DIGITAL MARKETING!

Best On-Site SEO Guide – Part 1

The Importance of a Solid Keyword Strategy

6 Easy Ways Local SEO Services Help Grow Your Business

Best Website Design Standards

Reach out to us for a consultation.

Website
Design

Paid Search
ADS