What is Organic SEO?
Organic search engine optimization (Organic SEO) is the process by which higher rankings in search engines for your website are reached. Unbound by geographical parameters, this method is most useful for a business trying to heavily dominate a local area or show up outside of a local area in order to get a wider range of web traffic.
Is Organic SEO right for you?
Organic ranking of your website is helpful to any size business. Local search engine optimization should always be done first as a way to lay a framework of dozens of healthy back-links your website can grow from. Organic search engine optimization relies heavily on back-links such as guest posts, comment posting and directory citations. What kind of links does your business have currently?
Simple business listings on popular directories like YP, Mapquest and Chamber of Commerce.
Articles published on other websites with a link pointed back at your website, often paid for articles.
Some websites allow comment posting with a link back to your website, should be industry relevant.
Private blog networks used to be the secret sauce of many digital marketing campaigns, however, these no longer work.
Not that kind of organic, but still, don’t panic. While organic search engine optimization can be very challenging for a beginner, we have the technology to quickly move your website above your competitors rankings. Reverse engineering search engine optimization campaigns is our secret sauce, no competitor can withstand this process. By diagnosing the steps taken by your competitors to rank, we repeat as many of these steps as possible. Next, we add in our own set of back-links and ranking signals to move your website even higher in organic rankings.
Campaigns are split into short tail keyword rankings and long tail keywords. Often times there are many non saturated long tail keywords such as “Dental Office in Los Angeles, CA 90044” that are easy to rank for but get a lower amount of traffic. By stacking dozens of these rankings alongside moving you up for more competitive short tail keywords like “Dentist by me” we keep traffic coming in while we build your campaign up for total market visibility.
White Hats Only!
Working to rank your website in organic search is a long term goal. Starting with on-site search engine optimization, your website has to be ready to work with your campaign instead of against it. Important things to consider in regards to your website’s on-site seo are:
- Meta Data, Meta Description, Title, Keywords
- Load Time & Performance Scores
- Mobile Responsiveness
- XML Sitemap
- Schema Markup
- Content Density
There are many different kinds of back-links. All back-links are not equal in their ability to help or hurt your campaign. Metrics like Domain Authority and whether or not the site linking to yours has traffic coming in or not will determine how much a link helps or hurts your campaign. When looking for websites that are a good source of traffic or just seo authority, consider if the website is relevant to the content on your website. Sticking to industry relevant websites is a good tip on staying away from costly penalties that could knock down the rankings you are working on.
Disavow Unhealthy Link
One often overlooked area of concern for any search marketing campaign is to remove the liability associated with having poor or spammy back-links. These kinds of links could accidentally appear over time or be maliciously put there by a competitor. Some of the ones we see often are websites in a foreign language that you don’t service or websites with a list of thousands of other website links that you are listed on. By submitting a list of unhealthy links like this to Google you can request that your website not be penalized for these links existing. While you can also attempt to reach out to the webmaster where the back-links exist, most of the time you will not get a response in a timely manner. Creating a disavow file may sound daunting but the process is fairly simple and can be done for most web properties within an hour or so.
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