E-Commerce Website Design

What is an E-Commerce Website?

E-Commerce websites enable the activity of buying and selling of products or services over an internet connection. Most different from a traditional website is the need for customer databases and interior shopping functionalities. Such functionalities can include abandoned cart emails, location based discounts and shipping zones. Well built websites with E-Commerce can be a powerful way to scale your company's growth online.

What Kind of Functionality do You Need?

Consider how your customers make a purchase. Is your main goal to make as much as possible off of single transactions or to guide your customer into becoming a long term buyer?

Tripwire Offer

This E-Commerce marketing tactic offers a product of high perceived value for free, with just the cost of shipping to the consumer.

Shipping Zones

Calculating shipping based on the priority of shipping chosen during checkout and the location of the person receiving the item.

Member Login

Usually reserved for websites with a goal of generating long term repeat buyers. This functionality relies heavily on database architecture.

Abandoned Carts

When your website visitors selects the items they wish to purchase but do not checkout, send them an email instantly.


Whether you are setting up a totally new website or just redesigning your old website, the most important part of your business to look at is your conversion funnel. Offering social credibility and trust proofs in the form of certifications, badges and awards sets a potential customers mind at ease and improves your sites conversion rate. Documenting what’s next, things like delivery times and emailing customer receipts also help with improving the customers buying experience so that they are more likely to return to your website in the future.

Inventory Management

While many inventory management solutions exist, not using one can lead to costly issues. Getting new orders is great, until you don’t actually have the inventory to fulfill them and it can turn into a nightmare. Most popular inventory management systems can integrate quickly with both your website and your shipping provider. 

Scale & Grow

Once your website is up, you will need traffic channels from search engines, pay per click platforms and social media. Testing your website for it’s conversion percentage before scaling your off site marketing efforts is very important. Websites can look great and function well but sometimes don’t convert because of the offer itself or other reasons that need to be identified. Google Analytics or other tools allow for the tracking of traffic with many parameters. Using these parameters you will be able to tell more about the demographics, offers and traffic based signals that are affecting your conversion rate. We consider the minimum conversion percentage for a successful E-Commerce website to be between 2% to 5% depending on the profit margin in a sale. 

WordPress & WooCommerce

With 34% of today’s websites being built in WordPress, they are an industry leader in innovation but also account for over 80% of websites on the first page of Google search organically. Some sites need extra functionality or have too many products to be successful on WordPress but we do often work in other content management systems based on request or need. WooCommerce is used by over 3.3 million live websites as of October of 2019 and the preferred E-Commerce solution for 93.7% of all WordPress websites. 

Open Source, Easily Customized

Since WooCommerce is an open source platform with over a thousand different plugin combinations available, this makes the process of engineering your website for the performance you want more reliable. With a vast variety of already documented solutions, you will not be stuck trying to come up with a new solution from scratch for a concern that has already been solved on WooCommerce. Also, with millions of users and thousands of service providers, your website will benefit from the single largest community of it’s kind within the industry of E-Commerce. 

Magento & Other E-Commerce Platforms

Our staff is thoroughly experienced in designing and working within platforms including Shopify, BigCommerce, 3dcart, Volusion, Weebly, Squarespace, Wix and of course Magento. Magento is probably our second favorite after WooCommerce but is not needed by most companies. Some reasons to consider Magento for your E-Commerce website would be an overwhelming amount of products (over a few hundred), complex product variations and the need for more complex website functionality outside of E-Commerce needs. Our development team is able to work within all the above website platforms comfortably and we also are able to work on your existing website most of the time with the exception of completely custom coded websites. 


Search engine optimization is the practice of optimizing your business online for higher rankings and more traffic. Popular areas of optimization include on-site, local, organic, national and back-linking. Whether your business is just starting out or you’ve been around longer than a century, people make new purchasing decisions online more than any other avenue of consumer outreach.  

As an alternative to paid search traffic as a search user acquisition channel, often times the cost per acquired lead is just lower. In comparison to paid search traffic, well maintained search engine marketing campaigns can lead to long term traffic growth as well as a dependable ongoing supply of new potential buyers for your business.

Not limited to any one tactic or strategy, search engine optimization is best defined by the intent of the actions of a digital marketing strategy to obtain better results from popular search engines than any one specific service. 

Not all back links are created equal. There are plenty of unsafe and potentially harmful back link strategies. One good guide on safe back links is to look at whether the website they are on is industry related to the site it is linking to. Another good point is to only use back links that are surrounded by a body of content that would also be highly relevant to your website’s content. We do not use any unsafe or potentially harmful sources for back links we create and have thorough testing measures in place to safeguard our campaigns. 

Yes you certainly can. To this end, we have created several free downloads on our website to assist you in this endeavor. However, when attempting to do your own search engine optimization you should understand that the majority of your time in the beginning will be learning what the right steps are to take, followed by the time it takes to learn how to implement the right steps you have found. We work often with companies to train their staff in house to internally manage parts or all of a search engine marketing campaign.

We like to refer people that ask for free tools to audit search engine optimization to moz.com as well as a free chrome extension called SEO Quake developed by semrush.com. Another great and free tool for testing speed and performance of your website would be tools.pingdom.com. Website speed and performance often times has a harsh impact on optimization campaigns if highly sensitive areas are not taken care of before trying to get more traffic.

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