Search engine optimization
What is Organic Seo?
Organic search engine optimization (Organic SEO) is the process by which higher rankings in search engines for your website are reached. Unbound by geographical parameters, this method is most useful for a business trying to heavily dominate a local area or show up outside of a local area in order to get a wider range of web traffic.
Is Organic SEO Right For You?
Organic ranking of your website is helpful to any size business. Local search engine optimization should always be done first as a way to lay a framework of dozens of healthy back-links your website can grow from. Organic search engine optimization relies heavily on back-links such as guest posts, comment posting and directory citations. What kind of links does your business have currently?
Simple business listings on popular directories like YP, Mapquest and Chamber of Commerce.
Articles published on other websites with a link pointed back at your website, often paid for articles.
Some websites allow comment posting with a link back to your website, should be industry relevant.
Private blog networks used to be the secret sauce of many digital marketing campaigns, however, these no longer work.
Not that kind of organic, but still, don’t panic. While organic search engine optimization can be very challenging for a beginner, we have the technology to quickly move your website above your competitors rankings. Reverse engineering search engine optimization campaigns is our secret sauce, no competitor can withstand this process. By diagnosing the steps taken by your competitors to rank, we repeat as many of these steps as possible. Next, we add in our own set of back-links and ranking signals to move your website even higher in organic rankings.
Campaigns are split into short tail keyword rankings and long tail keywords. Often times there are many non saturated long tail keywords such as “Dental Office in Los Angeles, CA 90044” that are easy to rank for but get a lower amount of traffic. By stacking dozens of these rankings alongside moving you up for more competitive short tail keywords like “Dentist by me” we keep traffic coming in while we build your campaign up for total market visibility.
White Hats Only!
Working to rank your website in organic search is a long term goal. Starting with on-site search engine optimization, your website has to be ready to work with your campaign instead of against it. Important things to consider in regards to your website’s on-site seo are:
- Meta Data, Meta Description, Title, Keywords
- Load Time & Performance Scores
- Mobile Responsiveness
- XML Sitemap
- Schema Markup
- Content Density
Disavow Unhealthy Links
One often overlooked area of concern for any search marketing campaign is to remove the liability associated with having poor or spammy back-links. These kinds of links could accidentally appear over time or be maliciously put there by a competitor. Some of the ones we see often are websites in a foreign language that you don’t service or websites with a list of thousands of other website links that you are listed on. By submitting a list of unhealthy links like this to Google you can request that your website not be penalized for these links existing. While you can also attempt to reach out to the webmaster where the back-links exist, most of the time you will not get a response in a timely manner. Creating a disavow file may sound daunting but the process is fairly simple and can be done for most web properties within an hour or so.
Search engine optimization is the practice of optimizing your business online for higher rankings and more traffic. Popular areas of optimization include on-site, local, organic, national and back-linking. Whether your business is just starting out or you’ve been around longer than a century, people make new purchasing decisions online more than any other avenue of consumer outreach.
As an alternative to paid search traffic as a search user acquisition channel, often times the cost per acquired lead is just lower. In comparison to paid search traffic, well maintained search engine marketing campaigns can lead to long term traffic growth as well as a dependable ongoing supply of new potential buyers for your business.
Not limited to any one tactic or strategy, search engine optimization is best defined by the intent of the actions of a digital marketing strategy to obtain better results from popular search engines than any one specific service.
Not all back links are created equal. There are plenty of unsafe and potentially harmful back link strategies. One good guide on safe back links is to look at whether the website they are on is industry related to the site it is linking to. Another good point is to only use back links that are surrounded by a body of content that would also be highly relevant to your website’s content. We do not use any unsafe or potentially harmful sources for back links we create and have thorough testing measures in place to safeguard our campaigns.
Yes you certainly can. To this end, we have created several free downloads on our website to assist you in this endeavor. However, when attempting to do your own search engine optimization you should understand that the majority of your time in the beginning will be learning what the right steps are to take, followed by the time it takes to learn how to implement the right steps you have found. We work often with companies to train their staff in house to internally manage parts or all of a search engine marketing campaign.
We like to refer people that ask for free tools to audit search engine optimization to moz.com as well as a free chrome extension called SEO Quake developed by semrush.com. Another great and free tool for testing speed and performance of your website would be tools.pingdom.com. Website speed and performance often times has a harsh impact on optimization campaigns if highly sensitive areas are not taken care of before trying to get more traffic.