National Search Engine Optimization

What is National Seo?

National search engine optimization in the United States is the process of optimizing your business or website to show up organically anywhere someone searches your keyword phrases in the entire country. While many businesses cannot offer their services anywhere, ones that can do so are highly motivated to rank on search engines nationally.

Do You Need National SEO?

Your business can succeed with national search engine marketing if you have both the ability to service clients in the entire United States and the budget with us to do so. Companies that use national seo include Home Advisor, Thumbtack and other enterprise level companies like Yext.

Competitor Research

Catching up with tech giants and industry titans to rank nationally on Google search is no small endeavor. Before making a decision that this is what your company needs we would aim to identify what your main competitors are doing now as well as what would need to be done to get ahead of them online. Understanding what the companies that came before you have done is key in being able to get ahead of their current efforts.

What We Look At

We use tools like builtwith.org to see what your competitors have built their website platform on as well as the kind of technology supporting their campaigns. Evaluating each social channel they use we identify what is the best working content regimen in terms of consumer actions and engagements. We also pull a comprehensive list of every place online that links back to their website.

Time To Take Over The Marketplace

Now that we know what the competition has done to dominate your marketplace we start implementing a strategy to outperform them within a nine to twelve month period. When the market is less saturated we can be successful much quicker but keep in mind that on a national level the amount of traffic can be hundreds of thousands of website visitors monthly and the process is quite challenging. Search engine optimization has to be done gradually at this level and a misstep could result in costly penalties we are able to avoid 100% of the time.

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FAQs

Search engine optimization is the practice of optimizing your business online for higher rankings and more traffic. Popular areas of optimization include on-site, local, organic, national and back-linking. Whether your business is just starting out or you’ve been around longer than a century, people make new purchasing decisions online more than any other avenue of consumer outreach.  

As an alternative to paid search traffic as a search user acquisition channel, often times the cost per acquired lead is just lower. In comparison to paid search traffic, well maintained search engine marketing campaigns can lead to long term traffic growth as well as a dependable ongoing supply of new potential buyers for your business.

Not limited to any one tactic or strategy, search engine optimization is best defined by the intent of the actions of a digital marketing strategy to obtain better results from popular search engines than any one specific service. 

Not all back links are created equal. There are plenty of unsafe and potentially harmful back link strategies. One good guide on safe back links is to look at whether the website they are on is industry related to the site it is linking to. Another good point is to only use back links that are surrounded by a body of content that would also be highly relevant to your website’s content. We do not use any unsafe or potentially harmful sources for back links we create and have thorough testing measures in place to safeguard our campaigns. 

Yes you certainly can. To this end, we have created several free downloads on our website to assist you in this endeavor. However, when attempting to do your own search engine optimization you should understand that the majority of your time in the beginning will be learning what the right steps are to take, followed by the time it takes to learn how to implement the right steps you have found. We work often with companies to train their staff in house to internally manage parts or all of a search engine marketing campaign.

We like to refer people that ask for free tools to audit search engine optimization to moz.com as well as a free chrome extension called SEO Quake developed by semrush.com. Another great and free tool for testing speed and performance of your website would be tools.pingdom.com. Website speed and performance often times has a harsh impact on optimization campaigns if highly sensitive areas are not taken care of before trying to get more traffic.

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