Local Search Engine Optimization
What is Local Seo?
Local search engine optimization works by optimizing local listings for your business. Ranking better on search engines like Google is the ultimate goal. Local SEO, as the short term for local search engine optimization is similar to search engine optimization but hyper focused on a localized area of at most a 15 mile radius. For a business looking for more local customers, there is no more cost effective way to generate leads online.
How To Optimize for Local Search
While there are hundreds of steps we take on behalf of our clients, here are a few of the first ones we start with.
Claim or setup a new Google My Business page. Adding photos and optimizing the page's content are great first steps for any local marketing.
Creating and optimizing directory citations for your business further shows search engines that your business is active online.
Adding new photos to your listings online and map pages can have a great impact on local visibility. Geo-tagging these photos helps too.
Search your businesses name, address and phone number online. Then go through the listings and fix any errors that exist about your business.
Best Local SEO Strategies
Getting your business to rank in the local map pack reaches potential customers when they are looking for a local company that offers what you offer. Showing up in these highly coveted positions is not an easy task. Our team makes certain to optimize every point about your business online because every place it exists is an area of opportunity to outperform your competition. We don’t settle when our clients are just another option on the first page of Google search, we want you to show up as strongly as possible, as the best option!
Think of directory citations like back-links. Directory citations are back-links but on a smaller scale than truly powerful ones can be. Most directory citations you are probably familiar with. Websites like Mapquest and Yellow Pages are two such websites. There are areas to supply the directory website and it’s visitors with your business name, address, phone number, hours of operation and a brief description of your business. Using these fields as much as possible we go through hundreds of websites in a few short months and build up your brand online.
Time For Organic?
Layered Dominant Marketing
Showing up once on the first page of Google is great, showing up several times within the local map pack, organic rankings, review and social sites is even better. We practice authority marketing as well when it comes to search engine marketing. When you’re able to show that your company is not just another option on the first page of a search engine but instead the best option, this will not only improve your campaign but also improve your ability to convert traffic into paying customers.
Use More Than One SEO Strategy
Disavow Unhealthy Links
One often overlooked area of concern for any search marketing campaign is to remove the liability associated with having poor or spammy back-links. These kinds of links could accidentally appear over time or be maliciously put there by a competitor. Some of the ones we see often are websites in a foreign language that you don’t service or websites with a list of thousands of other website links that you are listed on. By submitting a list of unhealthy links like this to Google you can request that your website not be penalized for these links existing. While you can also attempt to reach out to the webmaster where the back-links exist, most of the time you will not get a response in a timely manner. Creating a disavow file may sound daunting but the process is fairly simple and can be done for most web properties within an hour or so.
Local search engine optimization (Local SEO) is the process of optimizing your businesses local listings to show up higher in search engine rankings. Very similar to organic or traditional search engine optimization with the difference that you are trying to get a local page to rank online instead of your actual website. Most common is the practice of optimizing your business to get your Google My Business page to rank in the top three listings in the Google Local Map Pack.
Local SEO ranks a business that is going after localized traffic. When your business offers a product or service that people in your local vicinity would be likely to purchase this is a powerful marketing channel for your business.
Anyone with a basic understanding of technology can do local search engine optimization themselves. Two barriers to an effective self run campaign are the time monthly (Around 20 hours of work) and the knowledge on what actions to take. Simply researching all of the steps on running your campaign is a huge time commitment. Overall,
We like to refer people that ask for free tools to audit search engine optimization to moz.com as well as a free chrome extension called SEO Quake developed by semrush.com. Another great and free tool for testing speed and performance of your website would be tools.pingdom.com. Website speed and performance often times has a harsh impact on optimization campaigns if highly sensitive areas are not taken care of before trying to get more traffic.